“At Spotify, we’re always looking for new ways to connect them to very engaged consumers.”
“Advertisers want high-impact opportunities to reach their target audiences,” says Rochelle Sanchirico, Spotify global director of SMB marketing. To show that Spotify offered a better context for connecting with buyers, ad measurement would be critical. Besides being expensive to create, video ads are easily missed on today’s busy websites. When Spotify introduced video ads in 2014, the company knew advertisers might be skeptical of video on a digital audio platform, so it needed proof that the ads reached the right audiences. “We knew that our advertising clients would appreciate the chance to share their visual messages with Spotify listeners in the moments they are looking at the screen.” “Video is a tried-and-true format across digital advertising,” says Katie Oakes, Spotify senior product marketing manager. And those impressions don’t come from just audio ads but video as well-something that might not be top of mind when you think about an audio platform. With over 200 million listeners on the free, ad-supported service, Spotify’s advertising is surging.
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